Bringing your business to the world!

Helping you take your business online

Our expertise focuses primarily on business applications such as email, database mangement, listings intergration, client tracking software, web analytics, and many others realted to the real estate industry. Our primary goal is to transfer your business operation online for easy access, cost reduction, accuracy and reliability.

Making the next step of taking your business online has many benefits but the process is full of obstacles and making the wrong decisions can defeat the original purpose of your idea. We protect your interest and provide guidance and expertise so as to avoid such intergration problems and other difficulties so as to optain the maximum benefits provided by our web and software solutions. BAsicially, we provide all the information you need and help you make the right decision, while providing guidance and consulting during the process.

You can choose the level of intergration, from a simple web design to a sophisticated information technology resource center, we incorporate our knowledge and experience and provide you with the best solution possible.

Cost effectiveness of the Web and ROI

We achieve competitive prices by implementing the same strategic solutions that we offer to our partners.

Cost effectiveness is essential to us because along with the quality of products and customer services it is one of the foundations of a good business relationship.

We believe that a good product should be a benefit to an organization from a technological and financial standpoint. We offer competitive pricing. Regardless of the size of your project we will provide you with the most cost-effective solution to

Search Engine Optimization

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Search Engines: Overview
What are search engines?
Over the years, any site that allows users to enter a search phrase and returns a list of results from its database of web pages and documents has come to be known as a 'search engine'. These sites can be broken down into two basic types - true search engines that use an automated robot to crawl and map out the Internet, and directories that are organized by human editors. Seen from the user's point of view the difference between the two is rather insignificant. However, from an online marketing standpoint, it is important to understand that there is a difference between the two.

True search engines use a robot, to visit sites on the Internet, 24 hours a day. These robots, also called spiders or crawlers, are constantly visiting and mapping all the websites on the Internet. The robots analyze each site's content and submit them to the search engine's database for indexing. When users perform a search, the search engine compares the user's search phrase with the indexed results of the crawlers' findings.

Directories such as Yahoo.com on the other hand, are not automated but maintained by people. When you submit your site to a directory, an editor will review your submission and determine whether to include your site.

Why are search engines important?
Search engines are vital to bringing in a steady flow of visitors/clients to your site. Recent surveys have shown that over 80% of Internet users find web sites through search engines. Getting a high ranking in a popular search engine such as Google.com can literally double your traffic overnight. Independent studies also show that search engines are the top source of consumers seeking information about products and services. This results in a targeted group of consumers with a higher conversion rate than that generated by other online marketing methods.

What are the most important search engines?

When it comes to search engines, it is important to think quality, not quantity. A handful of search engines comprise the vast majority of the traffic online. Services claiming to submit your site to hundreds or thousands of search engines are a waste of time and money. You should focus only on the major search engines and possibly a few specialty search engines related to your services or geographic area.

Google.com has by and large become the heavyweight of search engines and should be the top priority in your search engine optimization efforts. It accounts for 72% of all search engine traffic due to its speed and quality of results. In addition to it's own highly used site, Google.com provides the search results for AOL, Netscape, Yahoo, and Hotbot.

AllTheWeb.com and Inktomi come in at second and third behind Google.com. AllTheWeb.com also provides search results for Lycos.com and Hotbot.com. Inktomi does not have it's own website but it's search engine is used by MSN, Overture, About.com, and Looksmart.

These three search engines account for nearly all searches online.

Search engine submission tips?
It is often a good idea to submit your homepage to the major web directories such as Yahoo and Dmoz.org before submitting to the search engines. Being in these two major web directories immediately improves your site's link popularity. After submitting your site to search engines, it can take weeks or even months for your site to be crawled and indexed.

Most search engines will automatically re-crawl your site on a regular basis once you've been indexed with them. We recommend that you only resubmit your site after a significant change has been made to the web page, or if it's been dropped from the search engine's index. While different search engines react differently you can generally resubmit your site once a month without risk of the search engines regarding it as "spamming".

Things to avoid when submitting your site to a search engine:

* Do not submit your site multiple times in hopes of getting it indexed sooner
* Do not resubmit your site more than once a month after it's been indexed
* Do not try to fool search engines by submitting variations of a URL to the same site
* Do not submit more than 10 pages per day for search engines that require you to submit each page individually

How do I achieve a higher ranking in search engines?
Most search engines use a combination of keyword analysis and link popularity to rank indexed web sites for each search phrase. In the following three articles, we will be covering these topics in detail. You'll learn how to:

- Choose effective keywords
- Utilize these keywords in your website meta-tags and content
- Increase your web site's link popularity

Each day, millions of Internet users are searching information for various purposes.And with each search, search engines generate tons and tons of information indexing them on its result pages. These result pages are called Search Engine Results Page - SERP. In today's competitive internet world, ranking on these SERP play a dominant role in the way business is done. Research has confirmed that 70-80% of prospective web customers use search engines to find relevant content and search engine marketing is the most widely used method of attracting visitors to a website. As a result, competition is fierce at the top of the search engines.

Why you need Organic Search Engine Optimization?
91% of U.S. users use search on a regular basis and the numbers are consistently high in countries around the world as well.

80% of the clicks on Google are on the organic search listings
Services
To stay atop on these search engine rankings, it takes a dedicated professional team to manage Search Engine Optimization – SEO.  Search Engine Optimization is the process of improving the volume and quality of traffic to a web site from search engines via natural search results. This in turn means ranking high on search engines for terms related to your business.

Search Engine Optimization is a cyclic process, which can be illustrated by the following figure:

 

Our comprehensive Search Engine Optimization approach has been designed for successful results:

• Initial Consultation: To help understand your needs
• Website Analysis/Competitive Analysis
• Keywords Research and Selection
• On-Page optimization (content + code optimization)
• Link Popularity
• Web Analytics / ROI
• Reporting and Tracking

 

Initial Consultation

A SEO Account Manager is assigned your account and will spend time interacting with you personally on your needs understanding your competition and goals. This will help us design a well targeted optimization plan for you.

Web Site Analysis / Competitive Analysis

We use specialized tools to measure the size of your audience and the patterns of how they use your website helping you take the necessary corrective measures to ensure that your website serves the purpose you intended for it.

A detail report is presented which discusses the findings and provides high level recommendations (if any) to deal with the potential issues.

Keyword Research And Selection

Sites rank on search engines for search terms, also called keywords. It is very important to know the targeted keywords for any site. All downstream SEO processes depend on the keywords identified for a particular website and they are the single most important thing in the whole process.
Several factors go into the selection for keywords such as: relevance to the site concepts, keyword traffic volume, keyword difficulty etc.
We will work with you on defining the keywords for your site and detail course of action will be laid out on how the SEO efforts will be directed to target those keywords.

On Page Optimization

Code/Links/Internal Site Structure
On page factors are made up of the HTML markup, links and structure of your website. On page optimization in conjunction with off page optimization leads to higher ranking for pages from your site on major search engines.

On page optimization leverages the keywords to optimize the markup and link structure for those.

On Page Copy Writing

What content you choose to put on your website literally speaks volumes about yourself.

We will create content that mirrors your customer’s expectations, is unique, valuable and crucial to your brand, your products and your company. Customers and people who are viewing your webpage will benefit from it and take action based on it. Our creative writers are experienced in writing for varied topics and blending keywords effortlessly into the content; we can come up with the content based on your ideas or we will work on the topics that you provide.

Link Populatiry Services

Links play central role in SEO. The more sites linking to you the more popular you site is. We offer a range of link popularity services:

Directory Submissions

Directory submission is a process of submitting your web-site on web directories to gain one-way links. It is one of the most effective ways to promote your web-site without spending a lot of money. We offer submissions to leading directories for our clients. We have list of thousands of search engine friendly free and paid directories and with new ones being released every day we use our knowledge in this field to focus on the ones with the highest quality and which will help drive the most traffic to your site by search engines and direct traffic.
Empowered SEO will submit your site to several directories and send you detail report on submissions made.

Link Exchange

As one of the main principles of SEO; link exchange is the process of cultivating two-way links.

We work with webmasters of domain specific sites to gain links from them and providing them links in return. This helps them as well as us to rank well with search engines.

Paid Directories

There are free directories but then there are some paid directories whose link carry more weight and is given more importance by search engines. .

Web Analytics and ROI

Besides helping generate leads, Empowered SEO deploys a suit of tools to help you track the various aspects of traffic and conversion which generally reveals:

• Traffic Patterns
• Demographics
• Entry Pages
• Exist Pages
• Click Patterns
• Conversion Ratio (the % of traffic resulting in leads)

All of which help streamline the marketing campaigns and focus on re-design of various aspects of the web site and SEO campaign.

 

Reporting and Tracking

Our team provides monthly report and analysis on how the site is faring on major search engines. The reports provides details on several important parameters we monitor and shows how the site is faring on those