About Me...

Hello, My Name is Gregory Vardaro.
With a Masters degree in Marketing Information Technology from Bentley College; I have spent the last few years as both a real estate rental broker and a web-marketing consultant for some of the most reputable real estate firms in Boston. Developing web marketing packages during the off-season months, and working as a rental agent during the summer rental season in Boston,  I have positioned myself as a complete marketing technology services provider that stands by his work. Here, I identify the IT needs of each company and develop customized solutions to fulfill those needs.  With results and the highest level of customer satisfaction, I not only implement such improvements that I provide, I work within the company itself to show that they work. That's the Greg Vardaro guarantee.

Obviously, I have been keeping up with the latest developments in the area online marketing, and I would love an opportunity to put into practice the full extent of my knowledge and in-depth web marketing skills that I have to offer.  While real estate will always be a part of my life, I am ready to take my career to the next level. 

If you a real estate broker, agent, or marketing agency, and think that we can work together, feel free to contact me and tell me about your business or job opportunity.

Virtual Resume

Introduction

This website is something I created as resource tool for my clients, it also serves as a supplement to the one-page resume that one usually brings to any job interview. Trying to fit all the knowledge, skills and experiences I have onto one piece of paper is not very realistic or even possible, as far as I am concerned. Though parts of this site are still in development, it is only because it does not serve as a means of acquiring new clients. Since most of my clients have been obtained through personal one-on-one selling, it is more of an informative tool for clients that I already have or have already expressed interest in my services and want more information.

Work Related Skills/Characteristics

I thrive from working with other skilled professionals in a team environment. Sitting in a cubicle starting at a computer monitor for 8 hours a day would drive me crazy. While I would love an opportunity to learn from those more experienced than myself, I am mainly self-taught when it comes to technical/computer skills.

As an independent contractor for so many years, being able to work independently is almost a necessity, and a self-motivated attitude goes without saying. Additionally, the ability to multitask, stay organized, and pay close attention to detail have been key components to my professional career. While my work experience in an office environment is somewhat limited, I have found it easy to follow directions, as long as I know where I am headed.

My wide range of computer technology, communications, and business skills has been made it difficult for me to find a job, as employers don't know where to put me exactly. However, with the emerging focus on the web as a legitimate and necessary marketing medium, have created the need for someone such as me to fulfill these new positions. Therefore, I would love the opportunity to work at an innovative and creative company that incorporates these skills.

Computer Skills:

Graduate studies and real-world experience using every facet of information technology and marketing its business applications.  Wide-range of computer skills – thorough understanding of network, hardware, and software applications:

Software Applications: (Any and all Windows-based software including)  Microsoft: Office Suite, Mozilla, Adobe: Dreamweaver, Photoshop, Lightroom. Lotus Notes, and Google Business Apps: Analytics, Web Optimizer, AdSense, etc. Familiarity with many different real estate applications and their usage: (DreamingCode, Boston Apartments, Craigslist, MLS, Link, Boston.com, Resmet, FilemakerPro, etc.)

Programming: understanding and expertise using HTML, Javascript, CSS, and XML. Some knowledge of PHP, ASP, and Ajax.

Master of E-Commerce: Extensive studies of internet business models and the uses of information technology as a means of profit maximization. Proficient use of aesthetic web qualities: fonts, colors, graphics, and navigation and their contribution to business profitability and general usability. Currently an e-marketing strategist and developer of software/web solutions for all aspects of online businesses in the real estate industry.

Web Marketing Skills – SEO, SEM, A/B testing, Link Building, Web Development, Lead Generation, Content Management, Keyword Optimization, and Email Marketing. Proficiency with CRM systems, Marketing Research Applications, and other web-based systems.

Sales and Marketing Skills

Not just your typical computer nerd, what makes me stand out from the rest is that I can perform just as well (if not better) when working face to face. When the "dot-com bubble burst" and I was laid off from IBM, I spent the next two years as a door-to-door salesperson in one of those "management training" programs. The only time I used a computer was to make name tags for my sales team. While a more detailed description of this position can be found here, in short, I learned more about management and sales than I ever did in college. Skills which I still use today while working as a real estate broker such as cold calling, prospecting, event planning, and customer relations/client management, just to name a few. In other words, if there was a massive blackout tomorrow, I know I would still have a job.

Education

Malden Catholic High School ('98)

• Cross Country, Indoor/Outdoor Track
• Mock Trial, Jazz Club, Model U.N., National Honors Society, Drama Club.
• Four Advanced Placement Classes, Babson College Book Award, National Merit Scholar

Bentley College –(now called Bentley University) - class of ’02

Five Year Master's Program – accelerated graduate placement – cum laude

• BS – Bachelors of Science in Marketing - Honors Program
• MSIT –Masters of Science in Information Age Marketing (Marketing Information Systems)

Work Experiences

IntermediaWebWorks (Boston, MA)

• Sales and Acquisitions for web services company
• Account Manager/Client Services - Web Marketing Consultant

Weichert Realtors - Copley Real Estate – Boston Rental Brokerage (Boston, MA)

• Manager of Technology – developed integrated technology solutions Web Marketing Coordinator - managing online advertising campaigns
• Webmaster – New Website, Online Database, Internal Agent Start Pages
• Rental Manager – training and hiring of new agents

Best Promotional Group (New Orleans, LA)

• B2C sales and direct marketing
• Management Training Program – sales and event promotions
• Sales Manager/Co-owner – Impulse Sales, Recruiting, Training
• Event Marketing Research/Planner – scouting for new opportunities and study of the market potential of the New Orleans area.

Lotus/ IBM (Cambridge, MA)

• IBM acquisition during which the “dot.com bubble burst” (2000 - 2002)
• Online Marketing Internship/Co-op – IBM Lotus branding directives
• Web Content Manager – worldwide software volume-licensing program
• Responsible for content development of IBM’s customer and reseller internet and intranet websites
• Usability testing, development of marketing collateral, online support

For more details on specific positions held and work experiences...

IBM LOTUS | Best Promotional Group | Copley Real Estate

Greg Vardaro .. a closer look

Technology

I am a Digital Native, a person who has grown up with digital technology such as computers, the Internet, mobile phones and MP3. As opposed to a digital immigrant is an individual who grew up without digital technology and adopted it later.

Generally, I stay away from anything related to Macintosh or Apple, with the exception of the Safari browser. I don't own an IPOD, I don't use ITUNES, and, since I'm not a graphical designer or digital music producer, I don't own a MAC. While MAC has it's little niche in the market, it doesn't serve for business purposes and the whole "I".. whatever,, is just good marketing for those who like to buy ito the trends.

And I can foresee the future where Google will dominant business applications and "Office", along with Microsoft itself, will be a thing of the past.

Personal Background

Born in Medford Mass, (about 10min outside of Boston), in an upper-middle class Italian family, I was fortunate enough to have parents who valued education, property ownership, and entrepreneurship. As my father owned and managed a few rental properties even before I was born, Real Estate has always been an integral part of my life. Also, in terms of technology, we could afford the "little extras" such as an Apple 2C and then later and IBM PC that I was exposed to at a very young age.

Growing up in a family of Real Estate Investors, accountants, and a family-owned contractor business, my knowledge of the real estate industry encompasses over 30 years of experiences. With 5+ years as a MA licensed Real Estate broker, my area of expertise is apartment rentals in the Back Bay and South end. A true Bostonian, my knowledge of the city is unparalleled, and expands to areas such as Cambridge, Allston, Waltham, Medford, and surrounding suburbs.

Personality/Interests/Artistic Creativity

See my Personal Site for more on ME

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