Copley Real Estate
Information Technology and Web Development

Primary Objectives

• Maximizing technology to enhance relationships and build new ones without compromising the need for personal touch that is necessary in the real estate industry, will be the top priority
• Limited budget - Finding the most cost-effective way to make the necessary changes on a budget of $0
• Website, Database, and other changes must be completed before the start of the '08 rental season and implemented by March 1st.

Customized Solution Package

• Creation of Computerized Database of Rental Listings
• New Company Website - with integrated listings and enriched content
• Implementation of Information Technology to improve internal business processes
• Cost/Benefit analysis of current online advertising and external online marketing campaigns
• Improve overall web marketing through SEO tactics

THREE NEW WEBSITES

1. Company Intranet -
   - http://sites.google.com/a/copleyrealestate.com/intranet2/ - screen shot
2. Customizable Agent Start Page
   -http://partnerpage.google.com/copleyrealestate.com - screen shot
3. Company Website - screen shots
   1. Home Page
   2. Buyer's Guide
   3. Management
   4. Student Guide

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The Copley Group
Online Adverting and Web Marketing Research

Research Objectives

• Discover ways of increasing web traffic, with a focus on search engine optimization and keyword analysis.
• Improve conversation rate of viewers looking to rent an apartment.
• Competitive Analysis of outside brokers’ websites.
• Measure current online adverting efforts and look for new, more cost-effective means of internet adverting.

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Brownstone Real Estate
Web Marketing and Search Engine Optimization

Primary Goal.

• Increase Web Traffic and Improve Conversion Rate of visitors

Initiatives

• Keyword Analysis, SEO, Link Building, Affiliate Marketing, PPC Campaign

Executive Summary

• After purchasing a new website it was now time to attract users to the website. Here, potential clients could search for apartments in the extensive database that has been integrated into the site and then respond accordingly.
• Other than Craigslist, the company had no other means of advertising their listings......

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Moswa Realty
A Cost-effective Web Solution

As you may already know, many realtors are paying big bucks to these large-scale web services companies that do not produce measurable results. And with many real estate brokers hurting for business, these days, a more cost-effective web solution is necessary.

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