› Independent web marketing consultant seeks career advancement within the online marketing industry.
› Online Marketing professional with working knowledge of the most current developments in web marketing technologies. and business applications
› Experience with the creation, implementation, and management of all aspects within various online marketing campaigns.
sales, account/client management, lead generation, customer relationship management,
campaign management, email marketing, content management, online donations strategy, inbound marketing, database management
SEO, web design, social media, PPC, analytics, conversion optimization, videos, blogs,
Consultation, creation, and implementation of various online marketing projects and campaigns. Research, analytics, and evaluation of corporate social media networking behaviors and overall web presence as it relates to the marketing objectives and individual company goals. Targeting local and small businesses from real estate brokers, technology service providers, and non-profit organizations, with a primary objective to deliver the most cost-effective technology solutions on any size budget. summary current clients
Online marketing initiatives and overall technology improvements for a well-established high-end luxury real estate firm decades behind the competition. Increased efficiently of internal operations such as creation and production of print and digital marketing collateral, email communications, and internal server systems. Increase web presence through online promotion of listings, social media strategies, blog/article creation and submission, and targeted email marketing campaigns. New website with SEO, content optimization and IDX implementation focused on lead generation and conversion optimization. Integrated CRM system with agent training sessions for new technology and social media marketing.
Using a variety of domain names associated with dozens of luxury condo buildings all over the city, the website myluxurycondosboston.com was created to capture the search engine traffic for each particular property or neighborhood and then direct them to the company main website where they could be converted into potential leads. The most advanced SEO techniques along with use of Google Webmaster tools and Analytics were used to monitor results and improve the site for optimal performance. An evaluation of the company's email marketing initiatives was made and improved. Social media optimization along with an overall improvement of the company's online presence so as to compliment and be consistent with the offline or print current marketing initiatives.
Online marketing for non-profit organization that supports and conducts research on bipolar disorder. Primary objectives focusing on promoting awareness, providing education and resources for individuals that suffer from this disease. Online marketing research for the non-profit industry was conducted. Findings report the most influential ways to utilize social media marketing and the various online donation capabilities that were to be implemented. Along with the redesign of the organization's website, a step-by-step guide for the organization to implement and maintain a strong social media presence whose success can be measured by the charitable contributions made through such connections. Enrollment and participation in the google for non-profits program, as well as streaming of benefit concerts with donation functionality via Youtube. Email newsletter campaign management. read the full report
Real Estate rental broker and web marketing assistant working on a variety of projects such as the new website in regards to design and layout, content creation and promotion of company blog, development and management of social media presence and monitoring for best practice and performance. development and implementation of broker specific email distribution lists as well as company wide email newsletter campaigns, integrating MLS listings with Salesforce.com CRM systems
Complete technology overhaul for well-established real estate agency. Was able to bring the company up-to-date in terms of creating a computerized listings database management system, designing a brand new lead-generating website, connected the leads to the listings and also to the agents and allowing for maximum lead conversion and profitability. Created and managed a very successful email marketing campaign that we sent to the landlords/property managers in order to acquire new listings.
After IBM's acquisition of the Lotus brand and its software, IBM created a new worldwide software volume-licensing program to include the all of the different software offerings it had just acquired. The marketing collateral and creation of the content that was to be used as part of a new website portal, (aka landing page) was to be placed on the IBM servers prior to program launch. The internet site linked to the three corresponding secure extranet sites where current or past customers and those preferred reseller groups could purchase their software. During the second year, after the program launch, maintaining and modifying the content of those 4 websites along with the company's own intranet site were made to reflect the company's overall marketing strategy or improvements to assist the customer in the buying process.
Masters of Science in Marketing Information Technology,(MSMIT)
Bachelors of Science in Marketing. 3.2 GPA
Gregory Vardaro — email@example.com — (781) - 248-5086