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Profile Skills Experiences Education References Contact

Gregory vardaro

Digital marketing professional


☆ Digital marketing specialist seeks career advancement and permanent employment within a growing company in a fast-paced and team-orientated environment.
☆Combination of business intellect and technical knowledge, experience in the strategic, design, development, management, and support of multi-channel and fully-integrated digital marketing campaigns and web technologies for over 10 years.
☆Well organized, results-orientated, self-motivated, creative problem solver, and effective multitasking. Proficient in all aspects of digital marketing strategy and related business applications



digital strategy , sales, account/client management, lead generation, customer relationship management, product management, digital asset management vendor relations, application development.


communications, research, campaign management, local, global, cross-channel, content management, inbound marketing, engagement, database management, direct, print, design, branding. product management


SEO, PPC, social, email, end-to-end web design and development, conversion optimization, e-commerce, monetization, mobile, video, systems integration, SaaS implementation, UX design, analytics,


  • Wordpress/ Sitecore
  • Bootstrap/WebDev
  • Adobe Creative Cloud
  • Google Analytics,
    Adwords Certified
  • MS Office Suite
  • Hubspot/Salesforce/Marketo
  • Constant Contact/Mailchimp/
  • Survey Monkey/Icontact

Stalk & Beans

Digital Marketing Consultant

Oct 2017 - Oct 2018

Development of go-to -marketing strategy for SaaS startup company which provides e-commerce & delivery solutions custom built for Cannabis retailers and wholesalers. With a focus on the Massachusetts retail stores that are soon to open, market research was conducted to identify potential customers and targets from those currently operating a medical dispensary. Web market analysis of current state of Cannabis Software industry was derived to identify the major players, key competitors, and potential partners of other SaaS companies operating in other parts of the country. The retail pot shop histories of Colorado, California, and Maine were studied to identify similar trends regarding regulatory standards and purchasing habits. ROI estimate projections were presented along with these findings to potential investors in order to secure the necessary funding for the enterprise. Marketing materials such as email and print mailers were created as part of the overall strategy to drive traffic to the website and generate new leads with effective landing pages and detailed sign-up forms. Additional marketing opportunities and recommendations were made in regards to social media, video, print, web design, and sales tactics within an integrated CRM (hubspot) that would add contact information from any a newly licensed retailer or company that would benefit from the Stalk & Beans services.

Sanofi Genzyme

Digital Marketing Specialist

Nov 2015 - Jan 2017

Digital technology services and support for the US brand teams, sales organizations, support services, and global field teams.  Improving  all digital marketing initiatives in support of U.S. Rare Genetic Diseases division.  Management of all digital marketing assets;   development, deployment, and support of branded mobile apps, content manger and web editor for all branded product and related disease websites within the U.S. Rare Division.   Technical liaison for marketing  and IT  departments overseeing  development and maintenance of  patient portal.   Lead email marketing campaigns management and monetization.   Digital marketing support services for patient advocacy and disease awareness campaigns within the genzyme rare community such as the expressions of hope program and rare disease day

Independent Web Marketing Consultant


Jan 2004-present

Consultation, development, and integration of cross-functional digital solutions and customized marketing campaigns to meet individual business goals. Market research, performance monitoring analytics, and systematic optimization of corporate web presence, digital assets, and marketing channels. Industry level experience in local/retail, real estate brokerages, technology service providers, SaaS, non- profit organizations, and start-ups

Past Experiences:

Otis & Ahearn Real Estate

Digital Marketing Director

July 2013-June 2014

Online marketing initiatives and overall technology improvements for a well-established high-end luxury real estate firm decades behind the competition.  Increased efficiency of internal operations such as creation and production of print and digital marketing collateral, digitial listing presentations email communications, and internal server systems. Increase web presence through online promotion of listings, social media strategies, blog/article creation and submission, and targeted email marketing campaigns.   New website with SEO, content optimization and IDX implementation focused on lead generation and conversion optimization. Integrated CRM system with agent training sessions for new technology and social media marketing.

Meridian Realty Group

online marketing strategies for luxury real estate firm.

Dec. 2012-May 2013

 Using a variety of domain names associated with dozens of luxury condo buildings all over the city, the website myluxurycondosboston.com was created to capture the search engine traffic for each particular property or neighborhood and then direct them to the company main website where they could be converted into potential leads. The most advanced SEO techniques along with use of Google Webmaster tools and Analytics were used to monitor results and improve the site for optimal performance. An evaluation of the company's email marketing initiatives was made and improved. Social media optimization along with an overall improvement of the company's online presence so as to compliment and be consistent with the offline or print current marketing initiatives.

Sean Costello Memorial Fund for bipolar research

online marketing campaign

Dec 2011-Dec 2012

 Online marketing for non-profit organization that supports and conducts research on bipolar disorder. Primary objectives focusing on promoting awareness, providing education and resources for individuals that suffer from this disease. Online marketing research for the non-profit industry was conducted. Findings report the most influential ways to utilize social media marketing and the various online donation capabilities that were to be implemented. Along with the redesign of the organization's website, a step-by-step guide for the organization to implement and maintain a strong social media presence whose success can be measured by the charitable contributions made through such connections. Enrollment and participation in the Google for non-profits program, as well as streaming of benefit concerts with donation functionality via Youtube. Email newsletter campaign management.       read the full report

Charlesgate Realty Group

associate/marketing consultant

April 2010-Dec 2012

Real Estate rental broker and web marketing assistant working on a variety of projects such as the new website in regards to design and layout, content creation and promotion of company blog, development and management of social media presence and monitoring for best practice and performance. development and implementation of broker specific email distribution lists as well as company wide email newsletter campaigns, integrating MLS listings with Salesforce.com CRM systems

Weichert Realtors - Copley Real Estate

web marketing manager/ it manager

April 2006- Oct.2009

Complete technology overhaul for well-established real estate agency. Was able to bring the company up-to-date in terms of creating a computerized listings database management system, designing a brand new lead-generating website, connected the leads to the listings and also to the agents and allowing for maximum lead conversion and profitability. Created and managed a very successful email marketing campaign that we sent to the landlords/property managers in order to acquire new listings.


web content editor/manager

May 2000-Jan.2002

After IBM's acquisition of the Lotus brand and its software, IBM created a new worldwide software volume-licensing program to include the all of the different software offerings it had just acquired. The marketing collateral and creation of the content that was to be used as part of a new website portal, (aka landing page) was to be placed on the IBM servers prior to program launch. The internet site linked to the three corresponding secure extranet sites where current or past customers and those preferred reseller groups could purchase their software. During the second year, after the program launch, maintaining and modifying the content of those 4 websites along with the company's own intranet site were made to reflect the company's overall marketing strategy or improvements to assist the customer in the buying process.


Bentley University - Waltham, MA.

5-year Master's degree accelerated program.

Masters of Science in Marketing Information Technology,(MSMIT)
Bachelors of Science in Marketing. 3.2 GPA

Professional References:





Coley Calabro Sanofi Genzyme Product Manager nicole.calabro@sanofi.com
Steve Martin Genzyme Digital Manager Steve.martin@genzyme.com
Nadine Khanoyan Sanofi Global Marketing Specialist Nadine.Khanoyan@genzyme.com
Deborah Ann Smith SCMFBR Director debbie@seancostellofund.org
Additional references available upon request

Gregory Vardaro — gvardaro@gmail.com — (781) - 248-5086

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