Bringing your business to the world.

Helping you take your business online

Our expertise focuses primarily on business applications such as email, database mangement, listings intergration, client tracking software, web analytics, and many others realted to the real estate industry. Our primary goal is to transfer your business operation online for easy access, cost reduction, accuracy and reliability.

Making the next step of taking your business online has many benefits but the process is full of obstacles and making the wrong decisions can defeat the original purpose of your idea. We protect your interest and provide guidance and expertise so as to avoid such intergration problems and other difficulties so as to optain the maximum benefits provided by our web and software solutions. BAsicially, we provide all the information you need and help you make the right decision, while providing guidance and consulting during the process.

You can choose the level of intergration, from a simple web design to a sophisticated information technology resource center, we incorporate our knowledge and experience and provide you with the best solution possible.

Cost effectiveness of the Web and ROI

We achieve competitive prices by implementing the same strategic solutions that we offer to our partners.

Cost effectiveness is essential to us because along with the quality of products and customer services it is one of the foundations of a good business relationship.

We believe that a good product should be a benefit to an organization from a technological and financial standpoint. We offer competitive pricing. Regardless of the size of your project we will provide you with the most cost-effective solution to

Web Design

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In the online marketplace you only have a few seconds to make an impact if your website is to attract any potential customers. Web site design is fundamental to making that initial impact and without doubt a well designed web site will attract new customers. However, design is more than making a page look pleasing to the eye. It is a combination of aesthetics, funtionality and performance but achieving this balance is often beyond many non-professionals.

If a website is to be success then it must be capable of meeting certain criteria. We use a simple but effective formula to ensure that our websites have the greatest chance of attracting new business. Our web design formula is…

aesthetics + functionality + speed

 

Aesthetics of web design

If a website is to make an initial impression, then it is important that the design incorporates good layout, clear graphics and legible text. Clearly, if your website is to entice visitors to stay and buy your products, then it needs to avoid the common pitfalls of flashy or large imagery, uneccesary plugins and poor page layout. The rules of good web page design (especially in a business sense) are geared towards making it easy for visitors and potential customers to access your information and buy your products with ease. Breeze Media build websites with your customer in mind and from years of experience we can advise you on the aesthetic aspects that will bring success to your site.

Functionality of web design

Looking good is one thing, but looks alone won’t gurantee the success of your site. A website must provide the right type of functionality for the widest possible audience (which does not mean adding every whizz bang technique or application under the sun). Adding functionality to a website involves a number of considerations - depending on your intended audience or market. For example, you may be targeting Plumbers and the addition of say a Flash movie for each product you sell is more likely to put them off rather than help them buy stuff. On the other hand, if you incorporate a simple search function on every page then it is more likely to help them find your products and make the user experience easier for them - which can lead to more sales. So, it’s just as easy to drive customers away if you don’t get the funtionality mix right.

Web design for optimal download speed

Speed is vitally important if a website is to avoid potential customers from clicking the exit button. On average, if a website fails to load within the first 15-20 seconds then that visitor will simply go elsewhere. When we design any website, we optimise all imagery, code and graphics for the fastest possible download speeds, so as to ensure that potential visitors obtain the information they want as quickly as possible.
To combine all these design elements into a successful website solution it takes a great deal of skill and expertise. We posess these skills and built many successful sites.

Are you too attached to the design of your company website?

If you are a business website owner and you are too attached to the design then it may be losing you vital sales and visitors.

When a company comes to us concerned that their website under achieves and fails to attract new customers then we almost always give the same answer - the website design is too personal, too gimmicky and doesn’t cater for its customers. This is difficult for such companies to accept because they have become so emotionally attached to the web design that they are reluctant to accept change.

Take a retail clothes shop for example. Imagine if you walked through the door and all you saw was information about the company or someone at every counter trying to tell you how great a company they are? Would you go any further and buy? Unlikely, and the chances are you would go to the next shop in the street. So why are so many websites built exactly like this? Too many companies believe that an all singing - all dancing website will attract customers and business will flow, but this couldn’t be farther from the truth.

Successful website owners, just like successful retails shops realise that its the customer that buys and not the owner of the website or the shop.

Too many companies see their website design as something that “they” like rather than what their customers want. Companies need to detach themselves from such personal preferences and focus on their customers needs, otherwise the website will fail.
Useful tips to focus your website’s design on your customers…

1. Dont use Flash Intros! These are merely obstacles to prevent visitors getting to your products. Would you walk through the door of a shop that insisted you watch a 5 minute presentation?

2. Don’t use frustrating long winded boastful copy! If your website reads like “Welcome to blah blah blah” and follows with five pages of your history, about us, employees and been online since 1996″ then your visitors are likely to click on to the next website. You may think your company is the best in the world but if you walked into a retail shop would you expect to read the same blurb before you bought something?

Focus on your visitors first and foremost! On the first page, define their needs, solve their problems and give them solutions to their problems.

3. Use clear navigation! Your website should allow your visitors to get to the pages or product they want within no more than 2 clicks. If it takes more than 2 clicks then you’re website is failing to meet your customers needs. This only serves to frustrate them and in many cases they will go elsewhere. (Imagine if you walked into a shop and the store guide instructed you to go to department a via dept d via dept c etc! You’d soon be very frustrated).

One of the best ways to achieve good navigation into the design structure of your website is to ask friends and colleagues to navigate and give you feedback - the more people the better. Take any criticism as constructive and apply what you learn.

Remember - your website is a virtual mirror of your company. Design your website to be as customer friendly as your physical presence and it will pay dividends.

 

Real Estate Content for Your Website

Summary of Service: We have written hundreds of pages of high-quality content for dozens of real estate websites and blogs, and we would love to do the same for you. So if you need original content for your real estate site, look no further!

Many real estate agents and brokers use what I refer to as "stock content" on their websites. This is content that appears on many other real estate websites as well. It often gets handed down from a real estate franchise / corporate headquarters to the individual agents and brokers.

While this type of content may be well written and informative, it has several key disadvantages when compared to original content. Stock content will never rank as high as original content in the search engines. It will never address your specific audience, since it's written for a "generic" audience. And it won't help you set yourself apart from the competition.

The Benefits of Original Website Content

Sure, it takes effort to create original content for real estate websites and blogs. But the advantages outweigh the efforts involved. Better still, if you use our website content service, the process will be effortless for you! Here are the primary benefits of having original real estate content on your website:

• Original website content ranks higher in search engines than stock content.
• Original content can be developed around your specific audience, location, etc.
• Original web content can help you set yourself apart from all of those stock websites.

The Search Engines Favor Original Content

A single web document (such as a page of content) will usually only be indexed by a search engine once. For example, if you were to duplicate this page of content onto ten other real estate websites, those reprint versions would never rank as high as the original page. It would create too much redundancy.

So this begs the question — if your real estate website is full of stock content that appears on dozens of other websites, what chance do you have of earning top rankings in the major search engines? The answer is slim to none.

Our Approach to Real Estate Content

Before we write a single page of website content for a real estate client, we seek to understand two important things. Who is the audience, and what topics are most important to them? We would then conduct a thorough round of keyword research (using tools such as KeywordDisovery.com) to find out how your audience is using the search engines.

Based on this research, we would create well-written content for your real estate website — the kind of content that educates your audience while also helping your search engine visibility.

If you combine the kind of real estate content we can create for your website with a bit of link building work, you would boost your search engine rankings even more. This is the path to more website traffic. You start with the building blocks of web content, and then you seek to improve your website's link popularity. We can save you a lot of time and energy by handling the first part for you, by providing you with original content for your real estate website.

The diagram above shows the method we use to create website content for real estate clients. We prefer to create one page of content for each of the key phrases being searched by your target audience. This gives people what they're looking for, and it also gives search engines what they need to properly categorize and rank your website. In fact, keyword research is usually the first step in our process.

Quality Content & Quick Delivery

Above all else, there are two things that separate us from our competitors. The first difference is quality. Many so-called "SEO writers" produce keyword-stuffed gibberish that caters to search engines at the expense of the people who matter most. We produce the kind of quality content that helps you educate your audience and position yourself as an authority, while also helping with search engine visibility. We put people first and search engines second, the way it should be.

The second major difference is speed and responsiveness. We have a Client Services Manager (Melissa) who ensures that all emails are answered, that all clients are kept well informed, and that all projects are completed on time. We will deliver your content quickly, but without sacrificing quality.

How the Process Works

1. Tell us how much content you need, the general topics, etc.
2. To expedite things, you can pay securely online (no need to mail a check).
3. Once we receive the first half of payment, we will begin your project.
4. Small orders can be delivered within 72 hours; larger orders take longer.
5. We will email your website content to you in Microsoft Word format.
6. If you need help getting the content online, we can help with that too!

Cost & Details

Our pricing is flexible to make your life easier. You can purchase our copywriting services individually, on a page-by-page basis. Or you can purchase multiple pages at once. Prices vary based on the amount of research involved. We are happy to provide you with an exact quote based on the size and scope of your project.